If you have been limiting your sales and the overall growth of your business because of your fear of exposing yourself on social media, then this post is certainly for you.
These are some of the most common phrases I hear from clients: “I feel embarrassed to appear in videos”, “I’m afraid of what people will think”, “I’m afraid of being criticized”, “I’m afraid of making a mistake”, and the list goes on.
If you relate with these fears and concerns, I’ve prepared some special tips that you can apply to communicate better with your audience. Check them out!
The Importance of Personal Selling on Social Media
To become a successful business owner, it is extremely important that you are perceived as a solid and valuable brand. To build this image, social media acts as a great facilitator, increasing your personal brand exposure and, of course, boosting your business results.
Look at it this way: social media is often the first source of information for a potential client who doesn’t know you yet. If you don’t position yourself professionally on these platforms, the only way to win new clients will be through your circle of influence and word of mouth, which means your audience reach decreases drastically compared to the online audience.
Considering that your chances of selling increases proportionally with the number of people impacted by your brand, it is simply not an option to waste the potential of your social media.
Practical Tips to Overcome the Fear of Exposing Yourself on Social Media
With discipline, knowledge and practice, anyone can learn to work on their own image in a natural and easy way on social media. Check out these useful tips:
Start posting more, even if you don’t show yourself
For those who are embarrassed, don’t want to expose themselves or are afraid to appear on social media, one way to overcome this obstacle, little by little, is to start posting pics or posts (content in which you don’t appear) that are of interest to your audience, that is, your followers. You can write notes and share them with your followers, take pics and explain your ideas in the caption… the goal is to slowly familiarize yourself with being visible, until you feel safe enough to create videos and more direct content.
Shoot videos just for yourself until you get comfortable with the camera
Video is, by far, the best format for creating a strong, self-confident image on social media to market your business. It’s such a powerful way to connect with your audience.
To begin to familiarize yourself with the format and lose the fear of creating your videos, a good tip is to start recording just for yourself, i.e. without posting. This way you can work on your speech and body language until you feel more confident and relaxed in front of the camera.
Just got a new idea for a topic? Take out your mobile phone or camera and create your video straight away. Build up your own collection of videos and, and whenever you feel the urge to post, don’t ignore it.
Set small goals and commit to consistency with your posts
Set small, short-term goals (posting something once a week, for example), and commit to doing that. The best thing to do is to create a prior plan with specific days and times to carry out the tasks, so that you can not escape your commitment. This will help you maintain the necessary discipline to overcome the fear of exposing yourself, a little at a time.
Plan your content
The more you are confident and comfortable with your content, the less shy you will be and less afraid of exposing yourself. So prepare and plan your posts thoroughly – write down what you want to talk about, rehearse in front of a mirror, prepare your speech. When it’s time to create a video or write a post, I’m sure you’ll feel much more relaxed about it.
Focus on building a relationship with your audience
Many people are afraid to expose themselves on social media as marketers for fear or embarrassment of bothering someone or being inconvenient. But the truth is, to sell on your social media, you need to take a few steps first.
The sale itself is part of a process of building authority, building relationships and creating a community of fans on your social media.
To do this, take the focus off the bottom line a bit and worry about being relevant, presenting valuable content and taking questions from your potential clients. By following this, you will certainly not be perceived as inconvenient. On the contrary, you will be considered a reference in your area and, for sure, you will be remembered for potential business deals.
Don’t take everything personally
On your social media, you will be exposed to all kinds of people, so it is very likely that some people do not like, or are not interested in what you have to offer. Don’t take this as an offence – don’t take it personally. Instead, focus your attention on the audience that likes and interacts with your content.
Overcoming the fear of exposing yourself on social media is a process. The most important thing is to stay on this journey of personal development and building your authority on social media gradually.
So, avoid comparing yourself to other businesses like yours and influencers. Be patient with yourself, set goals that you can meet, and continue with your project, with a focus on improving on an ongoing basis.
Each new beginning makes you feel insecure because of the unknown, and that is totally normal. Having the courage to take the first step, while being afraid, is the beginning to become aware that any obstacles that cause you discomfort can be surpassed. And it can only be surpassed when you do decide to take the first step – either to start exposing yourself on social media or to seek the help of a professional to help you overcome your fears. And there is no problem with that! The important thing is to be aware that you do have the opportunity to expose yourself on social media without any fears!
Hi, my name is Isabel Monte, I’m an Advanced Conversational Hypnotherapist and Coach, and today I help women entrepreneurs, who are afraid of “putting themselves out there” to market themselves and their businesses on the online world, gain self-worth and self-confidence to boost their business results.
There are so many fears that often paralyse you and prevent you from improving your bottom line, but I am committed to help you change that. If you are ready to make the needed transformation but desire the personalized attention of a 1:1 specialist because you know deep inside that is what it will take to unlock your fullest potential, book your free discovery call with me today and find out how I can help you overcome your fears of online exposure without months of therapy.
Schedule it here: sunnyvibes.eu/contact-me/
Isabel Monte | Advanced Conversational Hypnotherapist & Coach
1:1 Online in English or Portuguese. Serving clients worldwide.